Verona, NJ & Monkey Island, OK, December 17, 2010, – Fab4Pets, (www.fab4pets.com) a manufacturer of outdoor comfort & safety accessories for dogs, announced a new venture partnership with Bergan LLC (www.berganexperience.com), a pet product company with category defining innovation. Effective January 3rd, Fab4Pets’ worldwide sales, marketing, and distribution initiatives that include North America, Asia, and European markets will be transferred to Bergan.
The agreement has been made based on the synergy that two companies share in their corporate strategies relating to increasing public concerns about pet comfort and safety. Bergan’s travel harness and accessories will be a perfect fit with the Bright Steps line of reflective leg bands and other safety line extensions to help pets both inside and outside the vehicle. Having gained worldwide brand recognition as a pet product company, Bergan has partnered with the American Society for the Prevention of Cruelty to Animals (ASPCA), and launched the pet safety campaign, “Paws to Click”, a national social movement to raise awareness of responsible pet travel and
establishing industry standards for pet safety harness durability. Efforts have recently expanded to the United Kingdom after its nationwide success in the United States in raising awareness of safety for dogs. Fab4Pets is excited to be a part of raising awareness through the Paws to Click campaign to help pets stay safe.
Bergan will market the Bright Steps™ brand of safety pet products and the EZ Steps™ brand of shock absorbing comfort walking accessories. Bright Steps™ powerful reflective properties are incorporated into a complete line of products that will be globally marketed by Bergan. The EZ Steps™ shock absorbing leashes feature Mighty Max Rubber™ and stretches gently to create a truly comfortable walking experience for both pet and owner. The Mighty Max RubberTM, exclusive to EZ Steps, promotes lasting durability and is the strongest shock absorbing leash on the market today.
Bergan is known to specialize in growth led by product development team coming from various international organizational backgrounds. “For a few years, we’ve known and admired the Fab4Pets team for transforming a commodity category. They built a product platform few could improve upon and proved it by achieving rapid growth while being true to independent retailers. It’s a great fit.” states Tibor Siklosi, Director of Marketing and New Product Development of Bergan. “Bergan’s mission on pet safety and comfort, customer service and distribution filled the gap created from our business growth. Our two organizations are matched beautifully to enable us both to focus on serving customers.” Says Kevin Kraft, CEO, Fab4Pets.
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