Fab4Pets and Bergan Partner

Bergan and Fab4Pets Announce Partnership to Streamline the Global Sales of Comfort & Safety Products for Dogs

Verona, NJ & Monkey Island, OK, December 17, 2010, – Fab4Pets, (www.fab4pets.com) a manufacturer of outdoor comfort & safety accessories for dogs, announced a new venture partnership with Bergan LLC (www.berganexperience.com), a pet product company with category defining innovation. Effective January 3^rd, Fab4Pets’ worldwide sales, marketing, and distribution initiatives that include North America, Asia, and European markets will be transferred to Bergan.

The agreement has been made based on the synergy that two companies share in their corporate strategies relating to increasing public concerns about pet comfort and safety. Bergan’s travel harness and accessories will be a perfect fit with the Bright Steps line of reflective leg bands and other safety line extensions to help pets both inside and outside the vehicle. Having gained worldwide brand recognition as a pet product company, Bergan has partnered with the American Society for the Prevention of Cruelty to Animals (ASPCA), and launched the pet safety campaign, “Paws to Click”, a national social movement to raise awareness of responsible pet travel and

establishing industry standards for pet safety harness durability. Efforts have recently expanded to the United Kingdom after its nationwide success in the United States in raising awareness of safety for dogs. Fab4Pets is excited to be a part of raising awareness through the Paws to Click campaign to help pets stay safe.

Bergan will market the Bright Steps™ brand of safety pet products and the EZ Steps™ brand of shock absorbing comfort walking accessories. Bright Steps™ powerful reflective properties are incorporated into a complete line of products that will be globally marketed by Bergan. The EZ Steps™ shock absorbing leashes feature Mighty Max Rubber™ and stretches gently to create a truly comfortable walking experience for both pet and owner. The Mighty Max Rubber^TM, exclusive to EZ Steps, promotes lasting durability and is the strongest shock absorbing leash on the market today.

Bergan is known to specialize in growth led by product development team coming from various international organizational backgrounds. “For a few years, we’ve known and admired the Fab4Pets team for transforming a commodity category. They built a product platform few could improve upon and proved it by achieving rapid growth while being true to independent retailers. It’s a great fit.” states Tibor Siklosi, Director of Marketing and New Product Development of Bergan. “Bergan’s mission on pet safety and comfort, customer service and distribution filled the gap created from our business growth. Our two organizations are matched beautifully to enable us both to focus on serving customers.” Says Kevin Kraft, CEO, Fab4Pets.

Bright Steps: New Videos

Before and during the show in Las Vegas, we did a series of video shooting and here is one of them.

See how Bright Steps can ensure safety in the dark when you walk your dog!!

Also, we did a video shooting featuring our CEO Kevin Kraft introducing Bright Steps!

Great Show in Las Vegas!

Fab4Pets exhibited at Superzoo in Las Vegas from September 14 to 16 and it was great.

We want to thank those who dropped by our booth and it was wonderful to catch up with them on what’s hot in the pet industry.

We will be exhibiting again in Chicago next month at Backer’s Christmas Trade Show!
If you plan to visit the show, please drop by and say HI!

BLUE COLLAR WORKING DOG

Every once in a while someone does something above and beyond the call of duty.
In this case its the good folks at Blue Collar Working Dog in Echo Park, CA.
Blue Collar working dog is one of the coooolest and most original pet supplies stores that we've seen in a long time. It located in the uber cool LA neighborhood of Echo Park. The store carries some of the very best pet supplies on the market today and has a friendly and knowledgeable staff that is always eager to educate and assist.

What we are most impressed about is that they are offering a free two week supply of pet food for anyone one in their neighborhood currently experiencing temporary financial hardship.

The food bank comes from their own inventory and from some generous community members and some suppliers. The catch? No catch. They are simply a small store who work for a living like most of us and doing what they can to help those less fortunate right now.

If you are in the LA area-please visit their site , or better yet pop in and say hello to them and see all the awesome and unique stuff that they carry for dogs.

http://www.bluecollarworkingdog.com/

No Kill Shelter Chicago!

We Like This Organization. Alot!

PAWS Chicago is the cities largest no kill humane organization. Since PAWS founding in 1997 the number of homeless dogs and cats killed annually has dropped by 50%. PAWS Chicago is now working to build a No Kill Chicago. They are finding solutions to the problem of pet over population.

They need volunteers and resources. Please visit their site to see what these wonderful people and the community of people that help them are all about.

By the way this handsome boy in the photo is named Banks. He and several other dogs and cats are up for adoption right at this very moment. If you are in the Chicago area and are interested in adding a new canine or feline family member, contact Paws Chicago.

http://www.pawschicago.org

K9 Flood Victims

As many of you probably know there have been some disastrous floods that have occurred around the US in the past few months. Many people have suffered tremendously with their homes and lively hoods being ravished. Some people even lost their lives in these horrific floods. Unfortunately many dogs have also suffered, are lost and some have even lost their lives.

There is a remarkable organization called United Animal Nations that helps bring animals out of crisis all over the world through a variety of programs including emergency sheltering and disaster relief services by supplying food, medical care and safety for animals stricken by natural disasters or other tragic circumstances such as animal abuse.

They also spend allot of their time and limited resources educating adults and children about how to care for and help animals.

Private donations are what keeps this organization going. Please take a few moments and visit their website or contact them. http://www.uan.org/index.cfm?navid=1

Thanks!